Finding effective marketing tools can make the difference between ok and awesome. Mar-Tech has disrupted and thankfully eliminated many technical tasks from our to-do list. It has put the marketing team firmly back in charge of their own destiny after spending many years at the mercy of the IT department’s priorities (or lack thereof). Enterprise systems are significant investments, making them out of reach for the average marketer.
When you need to Pink Floyd and ‘Run like the wind’ there are many great free and low cost Apps and tools that can make your life easier. Add these to your tech stack and you’ll find yourself humming along.
Unless you have been living under a rock, you’ll know that Canva has a plethora of drag and drop templates for almost every channel and content format. With predefined sizes and tonnes of templates for every occasion Canva is a marketer’s dream. It significantly reduces the reliance on graphic designers, allowing you to create your own library of brand assets including fonts and colours.
Probably the sexiest feature of Canva is the magic resize function that takes a single design and optimises it for any channel you need. Seriously, hours of work done with the single click of a mouse, that will have your integrated marketed campaigns looking super slick.
93% of communication pertaining to feelings and attitudes is done nonverbally.
Photograph imagery for marketing is its own art form. While large organisations will have their own carefully curated and on-brand image library, you’ll still have occasions where you need to source project-specific images. Photography content sharing platform Unsplash doesn't have the usual images found in most libraries with a hugely diverse collection of pics uploaded by photography enthusiasts. You’ll find images that don’t look like ‘stock photography’ here. Lots of categories to search from, and super easy to credit the photographer and share the love (see pic above).
And it’s free.
3. Paperless Post
While the market is flooded with eInvite options, Paperless Post has a few snazzy features that place it ahead of the crowd. It provides a dashboard for you to track RSVPs, engage with your guest list, include a venue map and also add the event to your calendar. Including a Kate Spade range of stationery and some pretty elegant designs, Paperless Post is most impactful and efficient.
4. CoSchedule’s Headline Analyser
The whole point of an effective content strategy is to get audience engagement. A compelling headline is the start of that process. This nifty tool, driven by a set of language based algorithms, allows you to assess and adjust your headline (or any other piece of short content) for its likelihood to attract the right kind of attention. It also teaches you through its assessment process how to construct a sentence in terms of power words, emotion and character length.
With loads of Social Media scheduling tools on the market, this one is a little different. Used only for Instagram, it allows you to plan out as many posts as you can come up with. It posts directly to Instagram, rather than requiring a manual push. Using an auto-post tool is said to contravene the terms of Instagram however I’m yet to see evidence of this being an issue.
These are just a few of the many tools I'll be sharing with you over the coming months. If you have got one that rocks your world, we'd love to hear about it.
Vicky Mann, V|CMO Principal, is an old-school generalist Marketer with a passion for strategic frameworks, digital process automation, and data analytics to drive sales outcomes. V|CMO provides freelance services to companies wanting to move forward. Whether you need to do more with less, or are busy boot-strapping your business, V|CMO can help you deliver your business objectives (without the cost of an FTE). Get in touch