Preface: no gender bias is intended. Coined in the 1950s and popularised by the disastrously loveable Bridget Jones, the euphemism ‘big-girl pants’ relates to need for successful marketers to be realists.
Here I examine why the best Marketers (male/female/otherwise) have the maturity to see it like it is, are honest about their performance, and have a laser-like focus on the tasks that actually turn consumers into customers.
How do you know if something has been successful if you don’t have absolute clarity on what you set out to achieve?
Digital now occupies the centre of all marketing activities and leveraging technology can be both complex and costly. Learn how to maximise the marketing outcomes for your business, and understand how to prevent common digital mishaps and mistakes.
Super excited to join the panelists, each who have extensive digital marketing experience in agency, start-up, SME and Corporate marketing ecosystems across a diverse range of industry sectors;
Join us on 6pm on the 16th August
Get Started, Level 1, 197 Little Collins Street, Melbourne VIC 3000